Qeyasi Branding
Qeyasi is revolutionizing the music industry by seamlessly blending the art of sound with the precision of data analytics. Qeyasi’s visual identity is a bold representation of its mission to merge music and data into a cohesive, dynamic experience.
The branding balances the technical precision of data analytics with the emotional resonance of music, creating a visual language that is both modern and evocative.
Information Technology
Brand Development & Visual Identity
Ideation
The circle in Qeyasi’s logo is a key element that embodies the brand's core philosophy of merging the technical with the emotional. In the design, the circle serves as a multifaceted symbol, resonating with both the rhythmic nature of music and the precision of data analytics.
Simultaneously, the circle evokes the imagery of a vinyl record or a sound wave—a universal symbol of music that instantly connects with the emotional experience of listening. This dual symbolism reflects the brand’s mission to harmonize the objective and subjective aspects of music, where data points are not just numbers but part of a larger narrative that captures the essence of the listening experience.
Execution
The designs feature multiple brand touch points including social media representation, poster mockups, miscellaneous, and a landing page.
