Riches Car Rental
I was tasked with designing the UX and UI for a premium car rental brand in Dubai, creating a seamless and intuitive digital experience tailored mainly to the Iraqi high-end market and secondarily to the MENA region.
Automotive
Website UX & UI Design
Challenge
The project required strict adherence to the client’s predefined brand colors and elements, which presented a challenge in maintaining optimal accessibility and usability.
Balancing brand consistency with user-friendly design required strategic adjustments to ensure readability, contrast compliance, and an inclusive digital experience without compromising the brand’s identity.
Process
Mobile-first Approach: The process followed a mobile-first approach, focusing on optimizing usability and accessibility for smaller screens. Additionally, a competitor study was carried out to evaluate mobile web experiences, industry trends, and best practices, ensuring a seamless and user-friendly design that meets modern standards.
Prototyping: A high-fidelity, interactive prototype was developed to test the design across both mobile and desktop, ensuring a seamless and responsive user experience. This allowed for usability validation and iterative refinements before final implementation.
RTL Arabic Localization: The design was adapted for right-to-left (RTL) reading to ensure a seamless experience for Arabic-speaking users. This included optimizing typography, adjusting layouts for proper alignment, and ensuring UI elements remained intuitive and accessible while maintaining brand consistency across languages.
